Conduct a Domain Name Search

In the early days of the World Wide Web, it was relatively easy to find a domain name (i.e. www.yourcompanyname.com) that exactly matched your business. This is no longer true. We will search for names that will not only accurately and memorably represent your company, they will also help with search engine positioning and creating a marketing message. With each search, you will be given a choice of ten available, appropriate names.

Domain Name Registration

We will reserve or renew your domain name with the appropriate governing bodies.

Provide Hosting

Deciding on a web host for your site can be difficult and time consuming. And challenging for someone unfamiliar with terminology of hosting service options. We can set up your website, ensure availability of traffic statistics, and help manage your email needs.

Set up a Google Webmaster Account

Once your website is up and running, you will want your pages to be quickly listed on Google. Setting up a webmaster account with Google is one of the best ways to let the leading search engine have access to your web pages for indexing and updating.

Submission Services

hpdDesign can submit your domain name to the leading search engines, topical directories, and key link directories. Although we can’t guarantee top placement in searches (no one can, only improve the possibilities), it is unlikely that your site will be found if it is never indexed and made available on the sites where people go to search for information.

Web Site Optimization for Search Engine Positioning

Careful analysis of similarly purposed web sites that are achieving high rankings on search engines can expose the design elements that are giving your competition top 20 placement on search engines. Using similar techniques, without directly copying, will enable your site to improve its search engine placement. We’ll thoroughly study available keywords, research the frequency of use of the keyword on search engines, provide a written report, and recommend optimization techniques for your home page that will be effective in improving your ranking.

Reciprocal Link Solicitation

The most reliable method for increasing qualified traffic is by exchanging links with similarly themed web sites. When sites have been carefully chosen for quality and appropriateness, a reciprocal link program can significantly increase your traffic within a short period of time. Providing a link directory can also be an invaluable service to your visitors, who will return to your site regularly if it proves to be an effective portal for relevant sites. Typical link directories for a real estate company might include pages for mortgage companies, moving companies, appliance retailers, home inspection firms and other homeowner services. Our program includes an entire section of link pages on your web site, a link index and regular updates.

Content Development

We work closely with Strategic Marketing Services and can coordinate their services to create stand-out website content. Their marketing copywriter has 30 years experience in writing professional copy for marketing brochures, catalogs and web sites. The process for developing your site content can include the following:

a) We can develop an outline to begin the web site design process that’s technically and creatively sound and coordinates with your overall marketing strategy.
b) When the outline is approved, we’ll write copy that goes beyond the “brochure-ware” that is so often seen on web sites. We’ll make your web site user-friendly, interesting, and compliant with all best practices for web usability.
c) If content development has already begun, we will edit your copy to make sure it is targeted to your audience, flows smoothly, reads easily and keeps the visitor interested.

Photo Scanning for Site Inclusion

We prefer to have graphics that will be included in the site submitted as either .jpg or .gif files. However, we can scan photos or drawings in at high resolutions, then optimize them for web site use. We use an HP scanner and Adobe Photoshop. Color correction and web site optimization are included. The viewable area of the material to be scanned can be no greater than 8 7/8” by 11 7/8”.

JavaScript Random Text Generator

These are great for “joke of the day” or memorable sayings. Each time a visitor views a page, new text will be presented from a prepared list of choices.

Additional Static Content Pages

Static Content Pages, not greater than 770 pixels by 900 pixels (roughly one monitor screen wide by two screens tall) can be added to your Web Site quickly and easily.

Drop-down Navigation Bar

Having a custom designed javascript or Flash navigation bar adds another level of professionalism to your Internet presence. They can be horizontal or vertical with a wide variety of designs and multi-layered complexity.

Login Page

This feature is used to limit access to part or all of the web site and is usually for confidential information or special member services areas. Once a user has successfully logged in, each page in the secure section, transparently to the authorized user, checks for valid authorization. This prevents any unauthorized user from guessing a URL, then jumping past the login page. The price includes design and implementation of the page and applying authorization checks on up to ten additional pages.

Additional Music or Speech on pages

With the continued admonition of judicial use, we can add multimedia elements to any page desired.

Customized company mission specific, interactive games

Designing a game that is specific to your company’s core interests can be a terrific way to bring visitors back repeatedly. They can also be used to reinforce your message to your potential customers. Games can either be very simple, but entertaining or complex with varying degrees of difficulty.

Java Applets

Java applets are bits of software code that allow special graphic effects to be applied to web site content or pictures. For instance, an applet could be applied to a company logo to make it seem as though it were underwater with raindrops creating ripples on the surface. Another example might be of a trail of stars following the visitor’s mouse pointer as they move it around on the web page. Yet another example is of nested navigation menus that automatically expand when a mouse moves over the menu item.

Shopping Cart Development

Adding a shopping cart to your website is a substantial change, depending on how it is approached. We can customize a solution to take advantage of a variety of options, ranging from a simple PayPal purchase (or donation) button to sophisticated shopping carts that incorporate "wish lists" and friend notification.

Database Design

We can design databases using Microsoft Access, MySQL or Microsoft SQL Server. Data needs vary so greatly that it is necessary to quote on an hourly basis. However, our developers are thoroughly experienced professionals and, dependent on the level of detail in which you prepare your raw data, can efficiently complete an expandable data structure.

Setting up a PayPal or Merchant Account

To have an ecommerce site, you have to have a secure and safe method of allowing customers to pay for their purchases. Many organizations already have merchant accounts that just require establishing an internet payment gateway. For those without a merchant account, we can help advise on setting one up or we can help your organization establish a PayPal account.

Secure Server Certificate

Any site that collects or displays confidential information, such as credit card or employee information, needs to be able to encrypt the communication to block online eavesdroppers. We can help arrange for the installation of a certificate that will securely encrypt information being passed between the web site host and the visitor.

Back-end Shop Manager

After sale processing can be simple or complex, depending on the level of customer notification that you want to provide. This can include purchase confirmation, backorder notifications, shipping notification, and other customer information. The shop manager also provides sales history, reports, and customer information.

Custom Designed Blog

A blog is similar to a discussion (bulletin) board, with the main difference that a registered individual posts an article, comment, or update, that community members can comment on. Blogs also usually have the capability of allowing uploads of video, audio, or rss feeds.

Discussion Board

If your business already has an established customer base of individuals with related interests, providing a discussion board can help to draw the customer back to your site. This helps to develop an online community of interests.

Chat Room

Just as with a discussion board, a chat room can help you define and establish an on-line community. This feature is not appropriate for all web sites, but may be ideal for others. For instance, a performing arts web site may want to host a special chat with the artists prior to a performance as a lively addition to a traditional publicity campaign.

RSS Feeds

RSS (Really Simple Syndication) feeds allow you to have a news update, or informative tip broadcast that your visitors can subscribe to for regular updates about your business or organization activities.