Search Engine Optimization
SEO is the science and art of optimizing a digital marketing strategy so that a website can get a higher placement for keywords in search engine searches, with a resulting increase of the right kind of traffic. Dozens of major factors and dozens more lesser factors go into a search engine's ranking algorhythm. We can review your site for these factors and recommend changes. We also create XML sitemaps, submit websites to the major search engines and directories and can work to generate high-quality, high-value links back to your site. SEO is not a one-time fix or an overnight proposition, it is an ongoing effort just like any advertising campaign, and is a critical part of effective internet marketing. Ideally, SEO is a continuous improvement initiative that should be coupled with website metrics.
Email Marketing with Ongoing Campaign Management
Building an email list is a great way to stay in touch with your customers and can generate repeat business through follow-up sales. Your existing customer list provides a foundation for your opt-in email lists. A focus on building your list through on-site webforms and customer sign-ups will create a tool for your company or organization that will have measurable success rates. Whether it is a monthly newsletter, frequent eTip, email coupon or event announcements, we put together programs that will maximize communications.
PPC and Remarketing Search Engine Advertising
With accurate reporting, custom landing pages, and carefully crafted ads, sponsored search ads will create new leads for your business that can be quantified with a verified return on your investment. Through our partnerships, hpdDesign can manage all sizes of internet ad campaigns, from campaigns costing as little as a monthly newspaper ad to nationwide campaigns.
Banner Ad Design
We create Flash banner ads as well as static and animated ads for placement on websites.
Effective utilization of social media as a content distribution channel is important to building a sense of community for your business or organization. It is one more avenue to developing relationships with the people you want to reach. Social media accounts like Facebook, Google+, LinkedIn, Pinterest, Twitter, YouTube and MySpace will also help build a presence and can be part of a search engine optimization program for your website.