Website Design

Writing Keyword Rich Content for Search Engines

Sun, 04/24/2011 - 15:11 -- admin63

One of the most important factors in getting good placement for your website in keyword searches is to make it easy for the search engine robots to discover your site's purpose.  The content (text) on your webpage is weighted heavily in determining what the robots will report about what your site should be indexed for, especially the first sentence or paragraph on the page.

Types of Business Websites

Wed, 04/13/2011 - 09:38 -- admin63

At the most basic level, the design philosophy for a majority of business websites can be classed into two groups. The first group are those that are designed to get the highest listing on search engines for keyword searches through focusing on search engine optimization strategies.

Designing for Usability

Sat, 01/08/2011 - 05:57 -- admin63

Nearly the most important aspect of a website design is its usability.  "Usability" is an umbrella term embracing the entire visitor experience while on your website.  Is important information easy to find?  Do links carry you logically to related content? Following several key guidelines can help keep your site visitor experience from devolving from interest into frustration.

5 More SEO Tips for Optimizing Your Website

Sat, 12/18/2010 - 04:04 -- admin63

In a recent LinkedIn group discussion, it was said that there are some 200 factors that go into Google's algorithm that calculates where to position your website in searches.  It would be a full-time job to constantly monitor all those factors, but, fortunately, not all of them are equally important.  By focusing on the most critical factors, you can help your site's placement in searches.

Focus Your Website Content

Sat, 12/11/2010 - 03:22 -- admin63

Nearly all businesses have a wide range of services and products in their sales portfolio to enable them to stay diversified and to compete.  With so many different things to let customers know about, the tendency is to try to use your home page to tell everybody, everything about your business.  This results in a cluttered, unfocused page that may lose your visitor instantly because it is impossible for them to quickly glean your site purpose.

To CMS or not to CMS (continued)...

Thu, 11/25/2010 - 08:51 -- admin63

When do you not need a content management system as a framework for your website?  Put simply--when all you want is an online "business card."  With customers increasingly searching the internet to find out about a company that has products or services in which they are interested, being visible online is a crucial part of those prospect's decision making process.

To CMS or not to CMS...

Sun, 10/31/2010 - 06:36 -- admin63

That is the question.  Should your new small business website be a Content Management System (like Drupal, Wordpress or Joomla) or a site built with software like Dreamweaver or with straight HTML/PHP programing?  There are advantages and disadvantages to both classes of website technologies.

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