hpdDesign has just completed a new website for Brent Widman, a consultant with Southwestern Consulting. Brent needed a website to help make his clients aware of his service offerings, but also to provide a motivational blog to help sales teams develop habits that lead to success. Important was a professional, clean, contemporary look in a responsive, paralax design.
hpdDesign has just completed a new website for The Frist Foundation using the Drupal content management system. The client wanted a fresh new look that would showcase contributions to the community, implementation of a mobile first design, and to make it easy for staff to update text, grant announcements and to upload photos.
BELL Garden is a non-profit "edible schoolyard" affiliated with Bellevue Middle School in Nashville, Tennessee. They were in need of a new website using a content management system in order improve their internet visibility, to post gardening tips, easily update content to highlight acheivements, photos of volunteers and to announce new educational opportunities.
A major key to growing your website traffic is to take many small actions that, when combined, will drive more new traffic to your website and increase repeat visits. This list of basic, essential promotional activities will help your efforts to grow traffic without costing an arm and a leg and you will see results almost immediately.
How you say something is just as important as what you say.
This can be a challenge, especially for subject matter experts who either want to expound upon their speciality, or just naturally talk about five miles over the heads of most of us. There are several things at play here:
One of the most important factors in getting good placement for your website in keyword searches is to make it easy for the search engine robots to discover your site's purpose. The content (text) on your webpage is weighted heavily in determining what the robots will report about what your site should be indexed for, especially the first sentence or paragraph on the page.
In a recent LinkedIn group discussion, it was said that there are some 200 factors that go into Google's algorithm that calculates where to position your website in searches. It would be a full-time job to constantly monitor all those factors, but, fortunately, not all of them are equally important. By focusing on the most critical factors, you can help your site's placement in searches.